Technology

Applying the latest advancement in GenAI technologies to automate the daily operation of digital campaign management are both exciting and daunting.  With WowAgents, you can confidently operate with the accuracy and the reliability needed for handling the dynamics of campaign management, and not to have to worry about the unpredictability of various language models.

And here are the technology pillars.

De-hallucination Framework (patent pending)

Each task performed by a WowAgent is monitored by a validation framework that aims to reduce or even eliminate hallucinations from language models.  Hallucination are frequent when using language models.  They occur when response are completely made up or "hallucinated", and are not present in the context provided.  Response hallucinations are especially detrimental for handling enterprise workflows such as digital campaign management.  Imagine the total budget of your campaign is hallucinated.  With WowAgent, our de-hallucination framework is able to reduce data hallucinations on media campaign management by up to 99.9% with our internal testing.

Campaign health checkup and scoring

WowAgent operates autonomously because it doesn't require constant user interactions to perform tasks.  To achieve that, WowAgent employs a confidence scoring algorithm that request interventions when the score falls below certain threshold.