Solutions

Today's digital campaign management process is shockingly outdated.  Are you still trafficking tags from spreadsheets?  Are you using Operative?  Are you still getting blindsided by all the so-called black box optimization done by major platforms?  Are you still waiting days, weeks or sometimes months to set live a campaign?

If you answer Yes to any of these questions, WowAgent is for you.

Popular Agent Deployments

Hotel Single Property Campaign Managers

• KPI: drive hotel conversions

• Pricing: CPA

• Targeting: destination targeting on property codes

• Channel: Meta

• Success metrics:

  • Trafficked close to 1000 single property tags within a day

  • Created separate campaign pricing and start and end dates for each property campaign

  • Aggregate reports from all campaigns into one report for pacing

Market Monitor for DMO

• KPI: drive site visits and destination spend

• Pricing: CPM

• Targeting: feeder geo markets, concert goers and sports fans

• Channel: Meta and CTV

• Success metrics:

  • Ability to set targeting and new messaging with a turn around of 2 hours

  • Activate and pause campaigns within minutes

  • Set more than 300 targeting parameters and build specific messaging for each

CTV for R&F

• KPI: unique household reach

• Pricing: CPM

• Targeting: demographics, and zipcodes

• Success metrics:

  • Built a geo cohort targeting tactics that allow to target one geo cohort per campaign

  • Ability to add and deploy new creative copies in minutes

  • Aggregate daily campaign report for reach and frequency analysis

  • Incorporate new CTV PMP channels instantly