Privacy Policy

Updated November 9, 2024

WowAI Privacy Promise

WowAI is committed to your privacy. WowAI's Privacy Promise explains in a transparent way, what data, including personal data, is used in our business, how we process and share it, and your rights in relation to such data.

WowAI is a business-to-business company that offers a technology platform (“Platform”) which provides products and services enabling our clients to automate digital marketing campaigns and measure and analyze their campaigns.

All data we have access to will be collected, processed and protected consistent with applicable data protection laws, including where applicable the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and this Privacy Promise.

We may update this Privacy Promise, in order to align with evolving laws and regulations or due to changes in our business and technology. We’ll notify you of any material changes posting them clearly on our website or by other appropriate means. You should consult this page from time to time in order to be aware of any updates.

Who We Are

WowAI is a technology company, headquartered in Redwood City, California.

The entity that decides how and for what purposes personal data is processed is WowAI, Inc.

WowAI adheres to the Internet Advertising Bureau Europe’s Good Practice Principles for Online Behavioral Advertising.

For What Purposes Do We Process Personal Data?

WowAI provides digital advertising and analytics services for the benefit of our business customers, giving them the ability to reach and understand Internet users and consumers (like you) who are most likely to be interested in their respective products and services. WowAI provides these services to customers such as website operators and mobile application developers (“Partners”). Consumers (like you) also benefit from WowAI’s technology by receiving more relevant online marketing content: without our services you would still see ads online, but they would be less relevant to your interests.

Here is a common example of how the WowAI Platform can benefit you and our Partners: if you visit an airline or hotel website to book a flight or a hotel room and the airline or hotel website is an WowAI Partner, then we will receive your search or booking travel intent about the destination including some related information (dates, class of travel, number of people traveling with you – for a full list see the Section below entitled “What Personal Data Does WowAI Collect?”). We do not collect your name or your email, or anything that tells us who you are “in the real world.” If we receive any email addresses then they are always in “hashed” (encoded) form so we never hold the actual email address. 

Without knowing who you are, our Platform can automatically recognize that a user it has seen before is visiting another WowAI Partner site, based on a random unique identifier we call an “WowAI Recognized Traveler ID”. Information about travel interests and bookings are linked to the WowAI ID and analyzed using proprietary algorithms to understand the user’s likely interests and travel activity.

Our Platform may use automated decision-making tools to seek to understand what type of traveler you are and allocate you a “score” or to a category with other travelers with similar interests, characteristics, and needs. This may enable us to create profiles which allow our Partners to provide more tailored offers or levels of customer service (but not to take decisions that have legal or similar significant effects on any user).

This improves our, and our Partners’ ability, to display relevant advertising to those with an interest in travel. In summary our purposes for processing data are the following:

Online advertising: We will use the collected data to make decisions or buy, monitor, or report on the delivery of online advertising for our advertiser via ad exchanges. We may also share performance data (i.e. relating to viewability of the ad, clicks and any subsequent purchases) with advertisers and ad agencies. We may overlay third-party data collected from third-party data providers to enhance our decision making. We may also use data to target ads on other devices which we infer belong to the same user.

Measurement and Analytics: WowAI collates and classifies data in our database in aggregated form, which may then be made available via reporting or via the WowAI Platform for high level trend analysis. We may also use the data to create analytics about travel industry trends, effectiveness of media, or for content marketing.

Traveler Intelligence: WowAI may share pseudonymous data, always aggregated to not identify one Partner or brand, with our Partners or clients for the purposes of enhancing their CRM for personalization or merchandising optimization.

Data may also be transferred in encrypted format to our vendors and suppliers; including cloud data centers and hosting providers. The data will also be used for specific internal WowAI operations including troubleshooting, data analysis, testing, research, and statistical or survey purposes.

For purposes of GDPR, our legal basis for this data processing is your consent: all users must have notice of and consent to use of cookies or similar technologies by our Partners and to the provision of their data to WowAI for processing as explained in this Privacy Promise. Cookie consents can be managed as set out in the Section below entitled “How to Change Interest-Based Advertising Preferences”, and other user rights are explained in the “What Are Your Rights?” Section. We may also process some data to further our and our Partners’ legitimate interests but only where such interests are not overridden by your interests or fundamental rights and freedoms.

Business Contact Data

WowAI may hold your personal data if you or your employer has a business relationship with us or if you or we are considering entering some form of business relationship.

You could be a client (e.g. an advertiser), a publisher, a data provider or other supplier, and we would need to process your personal data in order to communicate with you, invoice our services, and manage the relationship. The personal data we hold about you refers to your professional life (name, business email address, billing address, office address, business phone numbers, title, qualifications, employer etc.). For potential clients or suppliers, we need to process similar data in order to grow and manage our business and evaluate products and services. In addition, if you visit our website, we may collect data using cookies and other technologies.

We obtain this information directly from you or your employer, or otherwise from exchanging emails or business cards, meeting at industry events, business networking, or at meetings etc. The legal basis for our processing of this data is that we have a legitimate interest in doing so (i.e. in managing and developing our business) for which this data processing is necessary, and which does not have a negative impact on your privacy (as this is professional data only). We may also process this personal data where such processing is necessary for the performance of a contract. We do not have to obtain your consent in order to hold and carry on processing this data. Nevertheless, you can exercise your data subjects’ rights in relation to your personal data (see Section below entitled “What are your rights?”).

We store this data for as long as necessary to fulfill the purposes for which it was collected, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

The Security of Your Personal Data

WowAI cares about your privacy and employs industry standard administrative, physical and technical measures designed to protect your personal data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

How Long Do We Process Personal Data For?

WowAI will never store personal data for longer than necessary for the purpose for which it was collected, and always in accordance with data privacy laws and regulations.